Six ways to grow your business throughout a COVID-19 pandemic
As COVID-19 changes business as well as the economy, there are approaches to grow your company even after a pandemic.
With many organisations working remotely, operating with limited capacity or closing altogether, lose your pounds . be little opportunity to grow your business. Despite these setbacks, there are approaches to make probably the most of your overall situation and continue to increase your business in the eventuality of a COVID-19 pandemic.
Wherever you’re, there are some things you can do to maintain sales whilst your customers and employees engaged.
1.Be strategic about your internet marketing
Many internet marketing channels, like blogs, email newsletters and social media marketing, are available for free or low cost, but multichannel news website businesses that want to grow now have to be strategic in regards to the time and resources they invest in marketing activities.
"Every dollar you purchase marketing has to be spent carefully and resourcefully," says Mark Kohlenberg, who launched Milwaukee Boot Company this summer in the midst of the pandemic." We can’t afford to be trial-and-error; we must execute constantly. It’s very challenging to raise understanding of a new, non-essential brand dealing with a pandemic. We have to keep working harder . to scale up quickly.
2.Thinking from the customer’s point of view and getting together with them
Social media channels like Facebook, Instagram, Twitter and LinkedIn have grown to be even more very important to brands that wish to stay in touch with their customers at a time of remote working and shop closures.
Now, in order to make the most of social media, you should identify your target customers and pay attention to what they say and do online. At a time when everyone is concerned about their own health and finances, responding to your customers’ current needs and concerns and approaching them from their point of view can help you stand out from the competition.
"Look at the brand from the consumer’s perspective," asked Kohlenberg." Are you accessible? Does industry really need you? Regardless of the economic system, there’ll always be opportunities to create unique and appealing products, however in this day and age you need to be careful and firm within your approach".
3.Developing your virtual sales skills
Most companies have moved their sales process in the virtual world, but merely because you’re pitching on the zoom call does not imply it’s unprofessional. Treat your virtual sales call as being a face-to-face meeting, and prioritize first impressions. Dress professionally, optimize your backdrop and home business environment, and make certain your video and audio are clear to make sure seamless communication.
In virtual selling, it is critical to provide value up front. Be proactive in providing relevant and useful resources like tools, guides and manuals. This will help you stay top of mind together with your target audience, even when it doesn’t lead to an immediate sale. This is a challenge that many start-ups are facing during the pandemic.
Regardless of the financial state, there are always possibilities to create unique and attractive products, these times call for a careful and precise approach.
4.Organizing a virtual event to engage your audience
Organizing and hosting a virtual event that fits the needs of your market is a great strategy to provide value and reach people from the comfort of their own home. Of course, because these events have become more commonplace, you’ll have to be creative to create your webinar stand out through the rest.
Provide an interactive experience and, if you possess budget to do this, offer incentives such as giveaways or expert speakers to motivate visitors to attend. At the end of the event, make sure you have a clear call to action which means that your audience is engaged along with your brand and wish to continue their relationship along.
5.Tell your network that which you are up to
Opportunities to improve your business often are derived from getting to know the correct people. Especially in times of global pandemic, all entrepreneurs try to help each other survive.
That’s why Mr. Phillips recommends that you just focus on networking now. As well as making new and valuable contacts, it’s important to keep your existing contacts informed of your current goals and progress.
"We’ve been keeping our supporters, stakeholders and private investors up to date. What we have done, the milestones we now have achieved and our successes. People, our ‘allies’ as they say, wish to know these products because they support us and have confidence in what we want to achieve".
The key, says Phillips, is usually to keep the network updated, although not overflowing. But in this, be sure to share progress "tactfully and sympathetically, recognizing that this is a very difficult experience for people round the world".
6.Prioritize genuine and transparent communication with customers and employees
Like you, your customers are likely feeling fearful and anxious regarding the pandemic. But they will remember fondly the company that reached out and supported them during these difficult times, so consider your overall communication strategy with these, including what has changed in the wake of COVID-19 and what they can expect from a company.
Also, make sure you monitor the workers. Your team will be needing your leadership in a crisis situation and may want you to keep them updated how the pandemic has effects on the company.
Use this time to build a stronger sense of solidarity among your associates. This will give your workers a better sense of their unique value to the business, increasing their motivation and productivity, which in turn will lead to business growth.